Datas (& Food) Lover

Hello, I'm Martin 👋🏻

Playing with data to turn traffic into revenue.
I help Shopify/D2C brands increase conversion rate and LTV with an experimentation program.

Book a call → Write me

REVIEWS

"Martin's data-driven approach helped us increase our conversion rate by 23% in just 3 months. His insights are invaluable."

Éléa Laurent
CMO at Miumlab

"Working with Martin transformed our testing strategy. His systematic approach to CRO delivered results beyond our expectations."

Thomas D.
CEO of fashion brand
Martin Provost

CERTIFICATIONS

Le Wagon — Paris Batch #200
Full-Stack Web Developer
Contentsquare
Find & Fix + Speed Analysis

TRACK RECORD

Ecommerce CRO Manager
@Freelance
2024 - Present
Working with ecommerce brands and shopify agencies. +20 brands supported - Jolly Mama, Sisters Republic, Pini Parma, Nestera, Convertible Center, Holimushie, Odass, Bounce...
Head of Ecommerce
@Mium Lab
2020 - 2024
Member of the Executive Committee.
Building the ecommerce strategy and growing the revenue from 0 to 6M€/year in 3 years.
Managing team of 5 peoples.
My LinkedIn
CORE SKILL
Data Analysis
CORE SKILL
AB Testing
CORE SKILL
Automation
✓TEST LAUNCHED
+150

My other projects

CRO Tracking Dashboard

A client dashboard designed to manage a CRO support program: approval of upcoming tests, results from completed tests with detailed analyses, and ongoing tracking of performance and ROI.

Access the dashboard

10 easy-to-launch AB tests

Examples of A/B tests launched for my clients, based on analysis of their data, which performed well.

Coming soon